Google Ads

Your campaigns in your AI client

Connect your Google Ads account to Mercopilot and ask about campaign performance, wasted spend, and which products you are and aren't advertising — all in the same conversation as your store.

Connect your account Setup guide

What you can ask

Find what's working and what isn't

Where is my ad budget going to waste?

Search terms you pay for that never sell, campaigns bringing back less than they cost, and profitable ones held back by their daily budget. Each finding comes with the fix.

analysis_ad_waste

Am I advertising the right products?

Your Google Shopping spend set against your own stock and sales: money going to products that are out of stock or barely moving, and best sellers getting none at all.

analysis_ad_product_fit

Which campaigns do I have?

Lists every active Google Ads campaign with its id, name, status, channel type, and daily budget — so you can pick one to pause, adjust, or add a negative keyword to.

campaigns_list

Make the change

Block a wasteful search term, pause a campaign, or reset a daily budget — in the same conversation where you found the problem.

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Use cases

Situations it handles

Wasted spend

You're paying for clicks that never buy — you find out which terms

Ask where your ad budget is going to waste. Mercopilot pulls your search term report, finds the terms with spend and no conversions, and lists each one with what it cost. Block the worst offenders and they stop running.

Product fit

You're advertising products you can't ship — you find out which campaigns

Ask if you're advertising the right products. Mercopilot compares your Google Shopping spend against your Shopify inventory. Products that are out of stock or nearly so but still running ads are flagged with the spend each one has burned.

ROAS

A campaign is spending below its target return — you catch it early

Ask where your budget is going to waste. Mercopilot checks each campaign's actual ROAS against your target. Campaigns that have fallen under it are surfaced with their spend, their return, and the gap. Pause the ones that aren't recovering.

Coverage

Your best sellers have no ad coverage — you find out which ones

Ask if you're advertising the right products. Mercopilot spots the products selling fastest in your store that aren't in any active Shopping campaign. The opportunity is yours to act on.

Permissions

What it reads from your account

Campaigns

Status, channel type, and daily budget for every active campaign. Mercopilot can pause a campaign or reset its daily budget when you ask.

Read and write

Search terms

What people actually typed before clicking your ads, and what it cost. Mercopilot can block a wasteful term as a negative keyword when you ask.

Read and write

Spend and ROAS

Actual ad spend set against revenue per campaign. Used to surface campaigns spending above or below their target return.

Read only

Product match

Shopping spend compared against your Shopify stock and sales. Read only — the fix, if there is one, goes through your products or your campaigns.

Read only

Mercopilot never sets bids directly or moves budget between campaigns. The changes it can make — blocking a search term, pausing a campaign, resetting a daily budget — are proposed to you first and run only when you say yes.

Getting started

Three steps

  1. 1

    Connect your Shopify store first

    The product-fit analysis compares your ad spend against your own products and sales, so the store connection comes first. It takes about two minutes.

  2. 2

    Link your Google Ads account

    Sign in to your Mercopilot dashboard and connect Google Ads under Ad accounts. OAuth — no API key to manage.

  3. 3

    Ask in Claude or ChatGPT

    Add Mercopilot as an MCP server in your AI client. Campaign data is available the same way your store data is.

Google Ads is an optional add-on. Everything on the store side — snapshots, recommendations, catalog fixes — works without it.

Get started